A full website migration is always a risk, more so for a complex ecommerce site with 1000's of SKUs across multiple locales.

Migrating to Salesforce Commerce cloud is a project we've had a lot of experience with (with past projects including Jimmy Choo, Belstaff and Bally) so we're well versed in the technical requirements needed to successfully migrate a large website, with minimal impact to the website's SEO visibility.

From writing all the technical SEO Jira tickets for their development team, Outlining the on page SEO strategy to post launch testing, this 6 month project ran smoothly and ended with an in person training session to a group of 15 to teach the key principles of SEO for large ecommerce sites to ensure the website optimisation remains in place as the website continues to evolve.

When we first started working together, OB had great visibility in  SEO when you searched their brand, but were struggling to introduce their OB to new audiences as they had no non brand visibility. Using the UK as a test, in 2022, we ran a campaign to increase our keyword rankings for priority keywords around swim shorts and polo shirts.

From no rankings within the top 10 pages in Google. We achieved keyword rankings such as  "Tailored mens swim shorts"  (Position 2), "luxury swims shorts" (Position 4) and "towelling polo" (Position 1).

After the success of the UK test, we're rolling this out to the US, a much larger market and with a much bigger opportunity.

What started as a 3 month project tuned into a 4 year partnership helping the Bally performance marketing team champion SEO within the brand.

Being a luxury fashion brand, Bally wanted to keep their aesthetic minimal and they used a lot of industry-led terms. This meant we had a website with very little content, and the content they did have, was not at all optimised towards how people were searching for their products online.
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Our retainer covered regular training sessions with their PR team, the senior leadership teams and content teams. Implementing new processes to ensure new collections were always added to the site with all the SEO elements in place.
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Compromising of more than 40 members globally, euromic is an association of local Destination Management Companies. Selling local travel experiences to corporate clients, their current website was outdated and didn't reflect the amazing local travel experiences on offer.
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Their website was also difficult to navigate and hard to submit an enquiry, their key objective for the website. So a full website rebuild was required. We carried out SEO keyword research and restructured the whole website, based on how we understood people to be searching for their services.
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Introducing their services to new audiences was also key so content was a big part of the new website visibility strategy.

The initial brief for Sian Swimwear was to rank number one for the brand term "Sian Swimwear".

Being the brand name, Sian Swimwear wanted to  be the top ranking website for brand terms. However, there had been a recent winner of the UK TV show The Apprentice called Sian who had released a swimwear line as her business following the show.
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Confusingly, news articles were appearing as the top ranking websites in Google when people were searching "Sian Swimwear". Our immediate solution was to run a Brand Google Ads campaign to show an ad above all SEO listings.

While this was running, we then optimised the website and built backlinks to help Google understand what was branded search for us vs a generic search for The Apprentice winner.