AI search optimisation (GEO)
Shoppers are asking ChatGPT, Gemini and Google's AI Mode what to buy. I help luxury and premium ecommerce brands make sure those answers include them, describe them accurately and link to the right products.
Not sure where you stand? Start with the free AI visibility check.
Brands I work with, or have worked with
Eligible Shopify stores now sync product data to ChatGPT, Copilot and the Shop app automatically. Google is folding AI answers into more and more searches. You didn't opt in, but you're already part of it.
When your titles, attributes and product details are thin, AI fills the gaps with guesses. Or it skips you and recommends the brand whose data is cleaner. Nothing breaks, so you never get an alert.
Generative engine optimisation (GEO) is about fixing that. Clear product data, content AI can quote with confidence, and a brand presence across the sources these models trust.
What I do
Plenty of AI search advice is guesswork. This is grounded in how the platforms ingest product data and pick sources.
I test the prompts your customers use across ChatGPT, Gemini, Perplexity and Google AI Mode, and show you where you appear, where competitors do and what's being said.
Titles, attributes, materials, sizing and descriptions structured so AI shopping tools can match your products to real questions.
Product, Organisation, FAQ and review markup that gives AI systems unambiguous facts about your brand and catalogue.
Buying guides, comparisons and care pages written to be quoted, so your site becomes a source, not just a destination.
Reviewing the press, retailers and forums AI leans on, and finding gaps where your brand is missing or misdescribed.
Ongoing monitoring of AI visibility and referral traffic, so you can see whether the work is paying off.
Results
20 yrs
I've been through every major Google shift since the early days. AI search is the biggest yet, and the fundamentals still matter.
Live
I run AI visibility tracking for luxury clients including Orlebar Brown, so the advice comes from live data, not theory.
29
I wrote the free ChatGPT Shopify guide on getting stores found in AI search. Have a read before we talk.
“Roxanne has been for us a superb blend mix of analyst, strategist, ideas person and actioner (if that is a word) all rolled into one.”Oliver Hone, Assistant Director, euromic
How it works
We talk through your store, your goals and what's been tried before. If I'm not the right person, I'll tell you and point you somewhere better.
I run your priority prompts across the main AI platforms, review your product data and structured data, and benchmark you against competitors.
You get a written plan ordered by impact and effort, with tickets your developers or agency can pick up straight away. No 200-page deck.
Every new client starts with an 8-week, no-obligation period, so we can both check the fit before committing. After that, it's a retainer or a fixed project, whichever suits you.
Who you'd be working with
I've spent almost 20 years in SEO and performance marketing, a lot of it in-house and alongside luxury brands like Chanel, Jimmy Choo, Versace, Belstaff and Bally. These days I run Odessa as a founder-led consultancy, so there are no account managers or juniors between us. You talk to me, and I do the work.
Most of my client work now includes AI search alongside traditional SEO, because the two rely on the same foundations: clean data, a clear site and content worth citing.
GEO stands for generative engine optimisation. It's the work of making sure AI systems like ChatGPT, Gemini, Perplexity and Google's AI Mode understand your brand and products and include you in their answers.
They overlap a lot. Good technical SEO, clear product data and useful content help both. GEO adds a focus on structured product feeds, how answers are generated, and the third-party sources AI models rely on.
No one honestly can. What I can do is remove the things stopping you from being recommended and track how your visibility changes over time.
Yes, because Google is now one of the biggest AI search platforms. AI Overviews and AI Mode use the same signals, so the work helps your Google visibility too.
I track a set of priority prompts across platforms, along with AI referral traffic in your analytics, so you can see share of voice and actual visits.
Run the free AI visibility check to see where you stand, then book a call if you want help with the next step.
Book a call and I'll run a handful of your key prompts beforehand, so you'll see real answers about your brand on the call.
I reply to every enquiry myself, usually within one working day.